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Marketing

  • Publix sees boost in private stock

    LAKELAND, Fla. — Publix's associates and board members will be pleased with the news that the company's private stock has increased from $22.40 per share to $22.70 per share, effective May 1. Since it is not publicly traded, only current Publix employees and members of its board of directors can buy Publix stock.

  • Former Dell exec named head of SAP North America

    NEWTOWN SQUARE, Pa. — Enterprise software application company, SAP, has named Geraldine McBride as president of its North America region. In this role, McBride is responsible for all of SAP's business operations in the United States and Canada. She will report to Robert Enslin, president of sales and part of the SAP Global Managing Board.

  • Old Navy taps into H&M success with new brand leader

    SAN FRANCISCO — Gap Inc. has selected long-time H&M veteran, Stefan Larsson, as the first global brand president for Old Navy. Larsson will join the company by October.

  • Goodwill sector selects Epicor to support non-profit retail operations

    Dublin, Calif. -- Epicor Software Corp. said Tuesday that Goodwill Industries of Southeastern Wisconsin has selected the Epicor suite of retail solutions to support its growing retail operations.

  • Bon-Ton merchandising chief to retire, names new marketing head

    York, Pa. -- The Bon-Ton Stores said Tuesday that vice chairman/president of merchandising Tony Buccina will retire from the company effective Feb. 15, 2013.

    The retailer will launch a search for a new chief merchandising officer during this period.

    Additionally, Bon-Ton announced the appointment of Luis Fernandez to the newly created position of executive VP and chief marketing officer, effective May 7.

    Fernandez was previously VP, Last Call marketing & customer insight for the Neiman Marcus Group.

  • Shopko circular goes digital

    Green Bay, Wis. -- Shopko Stores, through a partnership with Wishabi, is now offering customers access to a digital circular online at Shopko.com.

  • Federal Realty Celebrates a Half-Century in Retail

    As one of the oldest REITs in existence today, Federal Realty Investment Trust has every right to send up some fireworks over reaching the 50-year mark this year.

    The Rockville, Md.-based real estate company was established in 1962 with three properties in the metropolitan Washington, D.C., area, including Congressional Plaza (shown here, both then and now). Today, Federal Realty’s portfolio comprises about 19.3 million sq. ft. primarily in its core base of the northeastern and Mid-Atlantic U.S., as well as in California.

  • CVS/pharmacy debuts updated mobile app

    Woonsocket, R.I. -- CVS/pharmacy said Tuesday it has introduced an updated mobile app that allows shoppers to digitally store their ExtraCare card in their smartphone, eliminating the need to carry an ExtraCare card when shopping.

    The CVS mobile app now allows members to scan the barcode on the back of their card or type in their account number manually. After the barcode is captured, customers' smartphones will work just like ExtraCare cards at the register.

  • Gap names H&M global exec as president of Old Navy

    San Francisco -- Gap Inc. announced Monday that it has appointed former H&M global sales head Stefan Larsson as the new president of Old Navy, effective the end of October.

    Larsson replaces Tom Wyatt, who left the company in February.

    The move is expected to pay dividends for Gap as it preps to open its first overseas Old Navy store – in Japan – this July.

  • Microsoft investment bolsters B&N digital, college units

    NEW YORK and REDMOND, Wash. — Barnes & Noble has formed a partnership with Microsoft that will put Barnes & Noble's college and digital business under a new subsidiary, referred to for now as Newco. According to a press release, Microsoft will make a $300 million investment in Newco at a post-money valuation of $1.7 billion in exchange for an approximately 17.6% equity stake. Barnes & Noble will own approximately 82.4% of the new subsidiary, which will have an ongoing relationship with the company’s retail stores.

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