Marketing

Indianapolis – Almost eight-in-10 (78%) marketers report feeling pressure to become more data-driven, but only a little more than a third of companies (36%) say they routinely use data-driven marketing to customize messages and offers, in order to improve customer experience and campaign performance. Teradata’s Data-Driven Marketing Survey 2013 also indicates within two years more than 80% of marketers will have implemented or begun projects that automate data quality, performance management and marketing workflow processes.

Strong sales of chicken and beef pushed Tyson Food’s sales to record levels during the third quarter ended June 29.

The world’s largest protein producer attributed the growth to a combination of volume and price increases. Total sales increased 5.7% to $8.7 billion while profits from continuing operations grew to $249 million, or 69 cents a share, from $76 million, or 22 cents a share.

Plano, Texas – J.C. Penney has named Debra Berman as senior VP marketing. Berman previously served as VP marketing strategy and engagement at Kraft Foods Group since 2009.

Framingham, Mass. – Discount retailers TJ Maxx and Saks Off Fifth outlets are reportedly planning to enter the online sales arena this year. According to Reuters, TJ Maxx parent company TJX Cos. will be making its second attempt at launching a TJ Maxx e-commerce site after a failed attempt in 2005 that cost the company $15 million.

William Disbrow and Jim Sampey, former executives with Valpak/Cox Target Media, have joined Sterling Payment Technologies to grow Sterling’s loyalty products and a mobile initiative branded as Perkz.

Disbrow and Sampey were both longtime former executives at Valpak/Cox Target Media who held C-level positions.

New York -- Stirling Properties has opened the Mid-City Market in New Orleans, the firm’s largest group-up retail development in the city. A 54,390-sq.-ft Winn-Dixie anchors the 108,763-sq.-ft. shopping center. Stirling estimates that the center will generate annual retail sales of more than $61 million.

SCOTTSDALE, Ariz. — nGage Labs, Inc., a leading provider of in-store shopper engagement solutions for retailers, has appointed Peter Charness as president; Nancy Terzolani as SVP of client experience and Larry Negrich as VP of marketing. 

They will be charged with leading the company in its next phase of growth.

Efforts to revitalize the J.C. Penney brand are now under the leadership of Debra Berman, a former Kraft and advertising executive who was named SVP of marketing at the struggling retailer.

Berman most recently served as vp of marketing strategy and engagement at Kraft where she was responsible for marketing strategy and engagement, directing global brand strategy and customer engagement for all Kraft-owned brands and leading Kraft's marketing communications Center of Excellence.