Marketing

Hammer & Nails — The Nail Shop for Guys has opened its debut location in Los Angeles, on Melrose Avenue. The new concept offers men a handsome, more customized—and more comfortable— alternative to female-centric nail salons.

Kroger is expanding its presence in one of the nation’s most competitive retail markets.

The grocery retailer plans to open five new Marketplace stores and expand the size of three existing locations in North Texas in the next two years — a capital investment of $150 million. The company also plans to open multiple fuel centers and remodel existing properties. The growth initiative will create more than 1,700 full- and part-time career opportunities that offer competitive pay, healthcare plans, retirement options, product discounts and other incentives.

Dallas -- During the next 24 months, Kroger will invest $150 million in North Texas to build five new Marketplace stores and to expand three locations, along with opening multiple fuel centers and remodeling existing properties. The growth initiative will create more than 1,700 full- and part-time career opportunities that offer competitive pay, healthcare plans, retirement options, product discounts and other incentives.

San Bruno, Calif. -- Walmart announced today the two grand prize winners of its Get on the Shelf contest, Elvis Presley Home Bedding Collection and SKRIBS Customizable Wristbands. As grand prize winners, both products will be sold on Walmart.com and receive additional online marketing support. They will also be introduced to the Walmart Stores’ Merchandising team for store shelf consideration.

Warrendale, Pa. – Rue21 has launched its e-commerce site, Rue21.com. Prices on the site will be the same as prices in the retailer’s stores.

In honor of the launch rue21 is hosting a "Shop & Win" contest in which five winners will receive a $50 gift card by talking about their favorite rue21 items on the internet. Using hashtag #shoprue21.com, fans can post pictures or comments on Facebook, Twitter, Tumblr, Instagram, Pinterest, and Google+.

Aaron's has promoted VP of finance Steven A. Michaels to VP of strategic planning and business development. Additionally, Robert W. Kamerschen, SVP and general counsel, will add corporate secretary to his responsibilities, and Kimberly R. Rivera is joining the company as VP of learning and development.

"This is an exciting time for all members of Aaron's as we continue to strengthen our management team and build a platform for sustainable growth," said Ronald W. Allen, Aaron's chairman, president and CEO.

Atlanta – The Home Depot is taking steps to make amends for a racist tweet it sent from its official account on Nov. 7. The tweet, a promotion aligned with ESPN college football coverage, showed a photo of two African-Americans playing the drums along with a person wearing a gorilla mask and the caption: “Which drummer is not like the others?”

Five new members were named to the board of the Word of Mouth Marketing Association this week, an organization focused on the interests of social media marketers.

The Word of Mouth Marketing Association, or WOMMA, was founded in 2004 and the newest members of the group’s board include: Mark Bisard, vp and senior counsel of American Express; Christine Morrison, group Social media manager for Intuit; Kathy Baughman, president and co-founder of ComBlu; Patti Regan, president and CEO of The Regan Group and Emily Bader, EVP of strategic planning  Zocalo Group.