Marketing

NAPERVILLE, Ill. — Office Max's retail website, OfficeMax.com, was named a 2012 Best of the Web award winner. The fourth annual Best of the Web Compuware Application Performance Awards showcase leaders in web and mobile site performance across several major industries nationwide.

MALIBU, Calif. — Toy maker Jakks Pacific reported that net sales for the fourth quarter of 2012 were $133.5 million, compared with $141.1 million reported in the comparable period in 2011.

The reported net loss for the fourth quarter was $119.5 million, or $5.45 per diluted share. This compares with a net loss of $20 million, or 77 cents per diluted share.

WASHINGTON — The Lenovo ThinkPad T430s topped TopTen USA's list for energy-efficiency.

The nonprofit group, appaluded he fact that the laptop uses only 7.4 kilowatt hours of electricity in a year of typical use. The average comparable model uses 28 kWh per year—almost 4 times the energy.  On average, TopTen-listed laptops use about half (48%) the energy of comparable models.

Dublin, Ohio -- Wendy’s is getting a makeover. On Feb. 25, the company will unveil its new, more contemporary-looking logo in advertising, on product packaging, crew uniforms, new restaurant signage, menuboards and digital assets.  

The updated logo is in sync with the company’s new “Image Activation” restaurant environment, whose bold, sleek, ultra-modern look is designed to enhance the customer experience. Features include lounge seating with fireplaces, flat-screen TVs, Wi-Fi and digital menuboards.

Amarillo, Texas -- Hastings Entertainment announced that Alan Van Ongevalle has been promoted to president and COO, effective Feb. 15.

Ongevalle previously served as EVP merchandising and has held various store management and senior management positions since joining Hastings in November 1992.

New York -- Walmart overcame a meager 1% same stores sales increase at U.S. stores to deliver better than expected fourth quarter profits on Thursday.

The company said total sales increased 3.9% to $127.1 billion compared to $122.3 billion last year. Without the benefit of a favorable currency exchange situation, sales would have increased a lesser 3.7% to $126.8 billion. Full year sales increased by 5% to $466.1 billion compared to last year’s total of $443.8.

Plano, Texas -- J.C. Penney Co. announced that Canada’s Joe Fresh brand will launch in J.C. Penney stores beginning March 15, with a collection of modern basics for women. The collection will be displayed in 750-sq.-ft. to 2,500-sq.-ft. dedicated shops in nearly 700 JCP stores.
 

Mooresville, N.C. -- Lowe’s announced that Lara Lee will join the company as SVP customer experience design, effective Feb. 25. She will report to Robert J. (Bob) Gfeller, customer experience design executive.
 
Lee joined Lowe’s from global design and innovation firm Continuum, where she served as chief innovation and operating officer.

Lee will be responsible for translating business strategies into integrated, multichannel experiences that deliver value to home improvement consumers.

South Bay, Calif. -- South Bay Galleria marketing manager Sherilyn Haddon announced that the Los Angeles County mall will add three new stores to its list of retailers, including Aeropostale and P.S. From Aeropostale.

Tutti Frutti yogurt will also open at the mall.

The P.S. From Aeropostale store will be directly connected to the new Aeropostale store; both are slated to open in May 2013. Tutti Frutti is expected to open at Center Court in March 2013.
 

New York -- Winick Realty Group announced that it is exclusively representing Chipotle Mexican Grill in its leasing efforts throughout Northern New Jersey, Long Island and all five boroughs of New York City.

The Winick team is seeking 1,600-sq.-ft. to 2,300-sq.-ft. sites in these markets. Since opening its first Manhattan location in 2003, Chipotle has grown to 60+ locations in New York City, Long Island and Northern New Jersey.