Bering named CEO at FirsTime Design

Product designer, marketer and distributor FirsTime Design Limited elevated Christopher Bering to the role of president and CEO.

The company, which does business as FirsTime Manufactory through its License Products subsidiary, said Bering will also serve as a member of the board. Bering previously served as president and COO and fills the position occupied by Pete Wierenga since January 2012. Wierenga will continue to serve as chairman of the board.

“The board awarded the CEO title to more appropriately reflect the overall responsibility Mr. Bering maintains for the company and its operations,” Wierenga said. “Mr. Bering’s unique vision, creativity and passion have been invaluable to the growth and transformation of the organization. On behalf of our board of directors, we are excited about the future growth and evolution of the company under his leadership."

The company’s primary product lines are timepieces and home décor products which are sold through national and regional retailers.