Marketing

BELLEVUE, Wash. — Kitchenware manufacturer, Rena Ware International, has announced that Benjamin J. Zylstra will succeed his father, Russell J. Zylstra , as CEO of the company.  Russ Zylstra will remain as chairman of the board of Rena Ware and will continue to be involved in defining the direction and vision of the company. 

NEW YORK — Macy's has launched a new contest to find America's best griller. Customers can enter the "Macy's Great American Grilling Guru" contest via Facebook.com/macys from April 9 through April 27. Six finalists will be pitted against each other in a "Sizzle Showdown" on June 8 in Atlanta. One winner will earn the coveted title of America's Greatest Grilling Guru and receive the grand prize: $10,000 and a trip to Macy's 4th of July Fireworks in New York City. 

ABILENE, Kan. — Alco Stores announced that the company will move its corporate headquarters from Abilene, Kansas, to Coppell, Texas, a suburb of Dallas.

In making the announcement, CEO Rich Wilson said, "Today's challenging business climate and highly competitive retail landscape require that we locate our headquarters in a metropolitan center. The Dallas location provides easy access to many of our stores, other major retailers and transportation for our employees and business partners."

HOFFMAN ESTATES, Ill. — Sears Holdings has launched a new business unit that will focus on the development of entertainment-driven fashion and lifestyle brands. The unit, called Shop Your Way brands, will be lead by Bernt Ullmann and his team from Star Branding, whose partners include Tommy Hilfiger, Andy Hilfiger, and Joe Lamastra.

GREEN BAY, Wis. — Shopko announced that Michael Cooper has joined the company as SVP marketing. In this role, Cooper will lead Shopko's branding strategy and marketing initiatives. He will report to Jill Soltau, president and chief merchandising officer.

SACRAMENTO, Calif. — The California Grocers Association has named Keri Askew Bailey as SVP government relations and public policy, effective immediately.

In this newly created position, Bailey will assume responsibility for creating and managing an aggressive public policy program through the development and facilitation of coalitions with CGA membership, ally associations, chambers of commerce, and other interested parties.

New York -- J.C. Penney Co.’s shares fell 12% on Tuesday to close at $13.93, and nearly reached their lowest levels since 2001, Reuters reported.

It was a rough day for Penney as industry analysts debated the surprising decision to replace ousted CEO Ron Johnson with his predecessor, Myron “Mike” Ullman.

Wallingford, Conn. -- Edible Arrangements has set its sights on the Pacific Northwest for an aggressive expansion campaign designed to open as many as 30 new locations in the near future.
 
Edible Arrangements already has 10 locations in Oregon and Washington and sees significant opportunity for growth, which will be accomplished through franchising. Most of the growth will be focused in the Seattle, Tacoma and Portland areas and the company is currently seeking franchisees with the resources to open multiple locations.
 

By Robert Passikoff, president, Brand Keys

In 2000, the average tenure of a CEO was 10 years. In 2008, it was down to eight and half, signaling a slightly higher degree of corporate and brand accountability by boards and shareholders. Ron Johnson, the now former-CEO of J.C. Penney, only lasted 17 months.

New York -- OfficeMax and Office Depot on Tuesday announced they have formed a search committee to select a CEO for the combined company. They also said they have received a request for more information from the Federal Trade Communication about their planned merger.