Marketing

Toms founder and CEO Blake Mycoskie is the latest recruit to join the B Team, a nonprofit initiative, co-founded by Sir Richard Branson and Jochen Zeitz. Mycoskie is the youngest member of team.

The B Team was created to encourage businesses to be a driving force for social, environmental and economic benefit.

Adconion Direct, a leading global cross-channel digital advertising company, has named Nathan Jokinen as VP of strategic development. Jokinen spent nearly a decade in business development and digital strategy at Target.

Chicago -- Twenty-four percent of full-time retail employees plan to change jobs in 2014, three points above the average for all workers (21%) and up from 20% in 2013. According to a new survey from Harris Interactive, CareerBuilder and WorkInRetail.com, 51% of retail workers are satisfied with their jobs, down from 60% in 2013.

Campbell Soup Company has named Dave Biegger as SVP of global supply chain, with responsibility for engineering, procurement, manufacturing, logistics, customer service, quality and facilities. The appointment is effective April 1.

Biegger succeeds David White, who will retire from the company after 10 years of service, the company said.

San Francisco - Shift Communications is now representing Whole Foods Market as its primary public relations agency in the Northern California region, which includes the San Francisco Bay area, Sacramento, San Jose and Reno.

Winston-Salem, N.C. – Krispy Kreme has signed a development agreement with existing franchisee Great Circle Family Foods, LLC, to develop 20 new doughnut shops in Southern California during the next seven years. A Krispy Kreme franchise partner since 1998, Great Circle Family Foods currently operates 11 Krispy Kreme shops in Southern California.

The planned shops are expected to feature Krispy Kreme's new small factory design, including a drive-thru.

Cincinnati – The Kroger Co. has promoted two veteran company executives. Jay Cummins has been named president of the Smith's Food and Drug Stores division and Joe Fey has been named president of Kroger's Mid-Atlantic division.

Cummins, 62, has been serving as president of Kroger's Mid-Atlantic division. He succeeds Mark Tuffin, who was named senior VP of retail divisions in December 2013.

York, Pa. – The Bon-Ton Stores, Inc. has reached an agreement with the city of Milwaukee to extend the lease for its Boston Store location in The Shops of Grand Avenue, Milwaukee, contingent upon the city providing financial contributions from its downtown Tax Increment Financing district.