Marketing

Bentonville, Ark. – Wal-Mart Stores has reportedly registered a new company called “Wal-Mart India Private Ltd.” in India, setting the stage for entering the Indian grocery market with a new local partner. According to the Free Press Journal, an Indian publication, Wal-Mart registered the company on Jan. 15, 2014 with the Indian Ministry of Corporate Affairs.

Build-A-Bear Workshop has named Gina Collins as chief marketing officer and brand bear. Collins will lead the company’s marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will also be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to CEO Sharon John.

Dallas — Corner Bakery Café ended 2013 with a multi-unit restaurant development agreement to open eight new restaurants in the Sacramento area with a new franchise partner, East Bay restaurants of Pleasanton, Calif.

East Bay owns and operates 48 Burger King and seven Taco Bell restaurants. The group of veteran restaurant operators plans to open its first Corner Bakery in 2014 and the remaining seven over the next five years.

Overstock.com has reason to celebrate after a district court in Salt Lake City, Utah, ruled in the online retailer’s favor, denying breach of contract and other claims for damages of $1.7 million.

The company said that in Haddadin v. Overstock, two brothers asserted they were entitled to damages of $1.7 million, plus future royalties, when the it contracted with Ed and Ayman Haddadin for the creation of an auto sales store on the e-tailer's website.

Leading beauty products manufacturer Elizabeth Arden is the latest company to cite an intensely promotional marketplace as the reason for worse-than-expected holiday season sales and profits.

The company said sales for its second quarter ended Dec. 31, would be in the range of $414 to $418 million and earnings per share would be between $1.13 and $1.16, substantially below sales of $468 million and earnings of $1.47 during the same period the prior year.

Hershey is launching a new line of chocolate spreads, called Hershey's Spreads. The spreads will be available in three varieties: Chocolate, Chocolate with Almond and Chocolate with Hazelnut.

Dallas -- Corner Bakery Cafe rounded out 2013 with a multi-unit restaurant development agreement and plans to open eight new restaurants in the Sacramento area with new franchise partner East Bay Restaurants, Pleasanton, Calif.

East Bay Restaurants, which owns and operates 48 Burger King and seven Taco Bell restaurants, plans to open its first cafe in 2014 and the remaining sites over the next five years.