Marketing

Timothy Breene, former chief strategy and corporate development officer and founder and CEO of Accenture Interactive – the fast growing digital media and marketing analytics business – has joined Orchestro’s board of directors to help enable brands worldwide to act with the speed and agility needed to win every inch in today’s tightly matched market.

CINCINNATI — Kroger on Thursday announced plans to bring together more than 4,800 associates at the Kentucky Exposition Center on April 16 to assemble an estimated 17,000 emergency food and personal care boxes for the metro community of Louisville, Ky.

New York -- A Wednesday report by Women’s Wear Daily quoted activist investor Bill Ackman, whose Pershing Square Capital Management is the largest shareholder of J.C. Penney Co., as saying that he won’t abandon the retailer following this week’s CEO shake-up.

"We are not going anywhere," Ackman told WWD in his first public comments since Ron Johnson was fired as CEO on Monday. "In fact, we're going the other direction. We're digging in."

New York -- A Wednesday report by Reuters said that Jerry Murray, the Wal-Mart finance VP who called the chain's early February sales "a total disaster" in an email made public by Bloomberg, has left the company, effective April 5.

Wal-Mart Stores has confirmed the report, telling Reuters that it was Murray's decision to leave and that his last day at Wal-Mart was Friday.

Abilene, Kansas -- Alco Stores Inc. said Wednesday it is moving its corporate headquarters from Abilene, Kan., to a suburb of Dallas, citing the need to be “in a more metropolitan area.”

The new Coppell, Texas offices will give the company easy access to many of its stores, other major retailers and transportation for its workers and business partners, CEO Rich Wilson said in a Wednesday statement.

The move is slated to occur in June.

Arlington, Va. -- A statement by The Retail Industry Leaders Association regarding President Obama’s 2014 budget proposal was issued Wednesday, saying, “While we applaud the President for recognizing the urgent need for revenue neutral corporate tax reform, his proposal falls short of the bold reforms needed.” said Bill Hughes, SVP government affairs.  

Henderson, N.C. -- Verge Connect said Wednesday it is powering Fas Mart/Shore Stop’s first smartphone application, which debuted in April across more than 200 locations primarily in Virginia, Connecticut, Maryland and Delaware.

The new application, called Fas APP, integrates with the retailer’s new secure payment card.

Fas Mart/Shore Stop, which are owned by GPM Investments, selected the Verge Connect platform to help build the company’s digital and mobile presence.

Green Bay, Wis. -- Shopko said Wednesday that it has named Michael B. Cooper as senior VP marketing for the company, charged with leading the branding strategy and marketing initiatives.  

Cooper joined Shopko from Office Depot, where he was most recently VP marketing, and directed the office supply retailer’s strategic planning and allocation of the company’s marketing budget.

By Rafi Musher, [email protected]

By Mark Ledbetter, [email protected]

There's a season for everything, and that's no less true for retailers. Merchants have historically enjoyed a central position in the retail universe, driving everything from pricing to availability. How quickly things have changed. Today, try telling a 19-year-old that she can't get a discount on the slightly frayed jeans she found on the discount rack. She'll buy a similar pair online and Tweet about it so fast, it will make your head spin!