Marketing

Secaucus, N.J. – The Children’s Place is partnering with Israeli fashion chain Fox-Wizel Ltd. to open stores in Israel, starting in the first quarter of fiscal 2014. The two companies inked a 10-year franchise agreement.

Plano, Texas -- J.C. Penney became the latest retail chain to say it will stop selling products associated with celebrity chef Paula Deen following her admission she has made racially derogatory remarks.

In addition, Ballantine Books has ended an agreement with her to publish five books. That agreement included "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up,” which was scheduled for release in October 2013 and had reached number one in presales on Amazon.com and the Barnes and Noble website.

Naperville, Ill. – OfficeMax Inc. is expanding its offering of private-label writing products by 75%. The new products include pens, mechanical pencils, highlighters and permanent markers. OfficeMax is offering more private label writing items while it is also restyling existing ones.

"Our new and re-styled OfficeMax brand writing products round out our private brand solutions to meet a variety of price points and writing needs for our customers," said Ronald Lalla, executive VP, chief merchandising officer at OfficeMax.

New York – XO Group Inc., parent company of wedding/baby-themed e-commerce brands such as The Knot, The Bump and ijie.com, has named Michael Steib president, effective July 1. Steib most recently served as CEO of Vente-Privee USA, an e-commerce venture backed by American Express, and also held digital executive positions at companies including Google and NBC Universal.

Broomfield, Colo. – Famous Brands International, parent company of TCBY Yogurt and Mrs. Fields Cookies, has appointed Neal Courtney as CEO. Neal had been serving as the company's interim CEO since February and served as COO since May 2012.

CAMDEN, N.J. — Campbell Soup Company has appointed Carlos Barroso as the company’s SVP, global research and development. He will report to president and CEO Denise Morrison. 

PLANO, Texas — Snapple has taken a page from Seinfeld, the often self-described “show about nothing,” in its latest marketing gambit. 

Famous Brands International, parent company of TCBY Yogurt and Mrs. Fields Cookies, has appointed interim CEO Neal Courtney as the company’s CEO. Neal had been serving as interim head since February, when then-CEO Tim Casey resigned his post.

FORT WORTH, Texas — RadioShack has appointed marketing and communications executive Merianne Roth as the company’s new VP of communications.

Roth's responsibilities will include RadioShack's corporate communications, community relations, internal communications and event marketing. She will report to Jennifer Warren, SVP and CMO. 

LOS ANGELES — Virtual Piggy has appointed Ivo Weevers as the company’s creative director of mobile design. Weevers will be charged with leading and managing the mobile consumer experience team.

Weevers has 15 years of experience in creating mobile, web, device and desktop products across multiple platforms. He has directed design work and lead international design teams in the telecom, device, social media, banking, travel, entertainment, medical automotive industries.