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Marketing

  • Compare Metrics taps Big Data exec Mike Sherman as technology chief

    Compare Metrics, a leading provider of adaptive commerce navigation and discovery tools, appointed Mike Sherman as chief technology officer.

  • Maurices opens 900th store

    Maurices is marking a major milestone. The retailer, which started small in downtown Duluth, Minn., has opened its 900th store in Fresno, Calif.

    And the retailer is not stopping there. Plans are in place to open 60 additional stores for a total of more than 925 stores in 46 states and Canada by July. Maurices is also remodeling or expanding 80 stores this year to keep the chain fresh.

    The company's long-term goal is to reach more than 1,200 stores domestically and 100 stores in Canada.

  • The wealth effect and consumer spending

    A recent Federal Reserve report shows that household finances have regained substantial ground since the Great Recession, driven largely by the run-up in home values and surge in stocks. These positive forces have contributed to the highest level of wealth in our history — the net worth of U.S. households and nonprofits reached $80.7 trillion by the end of 2013.

  • Dickey’s Barbecue opening seven new locations

    Dallas — Dickey’s Barbecue will open seven new locations this week — in Kent, Wash.; Richland, Miss.; Vienna, Va.; Colorado Springs, Colo.; Clinton Township, Mich.; Yonkers, N.Y.; and Dallas.

    The fast-growing 391-unit restaurant chain has added more than 200 stores in the past two years. There are more than 150 stores in development.

     

  • Mother Nature hits Francesca’s in fourth quarter

    Francesca’s sales results for the fourth quarter were below its revised guidance, thanks in part to extreme weather conditions, which forced the company to fully or partially close 370 boutiques during January.

  • Shopper marketing leaders join Hall of Fame

    Julie Eddleman, Erik Keptner and Andy Murray are the newest inductees into the Path to Purchase Institute’s Hall of Fame which recognizes industry leaders for their contributions to the field of shopper marketing.

    Eddleman, marketing director of North American brands at Procter & Gamble, Keptner, EVP of marketing at Ahold, and Murrary, SVP of creative at Walmart were recognized at a gala event held in conjunction with the Institute’s annual Shopper Marketing Summit in Chicago.

  • Toys’R’Us outlines TRU Transformation strategy

    Following a disappointing fourth quarter and fiscal year ended Feb. 1, Toys “R” Us hosted investors, industry analysts and the media and outlined its strategy for improving its operational performance and driving profitable growth in the future.

  • Maurices opening 60 stores in 2014

    Duluth, Minn. -- Ascena Retail Group, parent to the Maurices, DressBarn and Lane Bryant banners, announced the 900th Maurices store opening. The Fresno, Calif., store will officially open later this month, joining 899 other stores in the U.S. and Canada.

    Maurices will open 60 new stores by the end of its fiscal year in July 2014. In addition to new store openings, Maurices is remodeling or expanding 80 stores this year.  

    The company's long-term goal is to reach over 1,200 stores domestically and 100 stores in Canada.

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