Marketing

nGage Labs, a leading provider of personalized mobile engagement solutions, has named Kyle Hollaway as chief technology officer.

As CTO, Hollaway will lead the nGage Labs Analytics Innovation team in developing real-time personalization analytics that differentiates the company's mobile customer engagement solutions. He leads an entire team of architects, analysts, modelers, and developers in continuing to create deeper levels of individual customer insights and actionable intelligence.

Dick’s Sporting Goods monitors social commentary to boost customer satisfaction

If you really want to know what people think about you, you need to find out what they say behind your back. Historically this has been a tricky proposition, but the advent of social media provides an open forum where companies as well as individuals can check to see what is being said, and whether the commentary is good or bad.

Belk has entered into a multilayered partnership with the American Red Cross to aid those impacted by the recent storms that have swept through the southern United States.

As a part of the partnership, Belk will make a $100,000 contribution to help with immediate and long-term recovery efforts, and customers will have the opportunity to participate by donating to the fund on belk.com. In addition, Belk will work with the local American Red Cross chapters to provide store discounts to those affected by the storm.

Pittsburgh - GNC Holdings Inc. is launching a month-long fundraising and awareness campaign for Run With Us at more than 5,000 GNC stores and online at GNC.com. Run With Us is a curriculum-based health-=and-wellness program that brings elite track & field athletes and aspiring Olympians into the classroom to demonstrate how exercise and nutrition go hand-in-hand with goal setting and self-esteem.

Skeeter Nut Free, a snack food company that manufactures peanut- and tree nut-free snacks, has added three executives to its senior leadership team. Larry Appel will be CEO and a member of the board of directors, while Javier Retamar joins as CFO and Sharyla Robinson as VP of marketing.

St. Louis - Build-A-Bear Workshop has reached an agreement with Horizon Toy Company of Turkey as a new international franchisee. The first Build-A-Bear Workshop store in Turkey is expected to open in Mall of Istanbul in June 2014.

With the store opening in Turkey, Build-A-Bear Workshop will now operate in 15 countries through franchisees. Those countries include Australia, Bahrain, Denmark, Germany, Japan, Kuwait, Mexico, Norway, Oman, Singapore, South Africa, Sweden, Thailand and United Arab Emirates.

Bentonville, Ark. – Wal-Mart is working with Autoinsurance.com to offer customers in Arkanas, Louisiana, Mississippi, Missouri, Oklahoma, Pennsylvania, Tennessee and Texas an auto insurance comparison service. AutoInsurance.com provides customers with multiple quotes from national insurance carriers including Progressive, Esurance, Safeco, The General and others within minutes.

Wal-Mart plans to offer the service nationwide in the coming months. The launch of this service stems from a successful pilot that took place in Pennsylvania during 2013.

Teen specialist Aéropostale lent credence to the “malls are dying” voices by announcing the closure of 125-mall based stores and the elimination of 100 headquarter positions.

Citing changing shopping patterns among moms, Aéropostale said it planned to close 125 of its 150 P.S. from Aéropostale stores which focus on kids ages four through 12. The move is part of a larger cost reduction program related to a turnaround strategy that is expected to result in annual savings of $30 to $35 million.