Lands’ Ends taps former Office Depot exec as chief marketing officer

Dodgeville, Wis. -- Lands' End announced it has named Steven Rado as senior VP, chief marketing officer. Rado will lead all aspects of marketing for the brand, including the oversight of strategic development, direction, and implementation of all marketing activities.



Most recently, Rado was senior VP of marketing and customer strategy for Office Depot, and prior to that he was VP of marketing for Victoria's Secret Direct.



"I am confident that Steven's proven success in the marketing vertical will be a great asset to us," said Edgar Huber, CEO and president of Lands' End. "We look forward to adding a new member to the Lands' End Leadership Team who will bring a wealth of knowledge in marketing Lands' End to current and future consumers."