Marketing

Boca Raton, Fla. - Office Depot and OfficeMax are now offering a single, combined insert in Sunday newspapers representing products and services being offered at both brands’ retail stores. The move marks the first advertisement where Office Depot and OfficeMax customers will see the two national brands together as one.

The insert also features tips on additional ways customers can shop via website, mobile app or via phone.

Topco Associates has appointed Linda Severin as VP, marketing. Severin will report directly to Topco president and CEO Randy Skoda.

“Linda brings a wealth of knowledge in branding and marketing to Topco that will benefit all our members,” Skoda said. “She has built and developed successful private label brands for industry leaders, and we are confident she will drive competitive advantage for our products and strong results for our members in their retail stores.”

Wallingford, Conn. - Robert Price, former senior VP and chief marketing officer for CVS/pharmacy, has been named president of Edible Arrangements LLC. At CVS/pharmacy, Price led all marketing, advertising, sales promotion, e-commerce, customer insights, store design and customer loyalty programs.

Prior to CVS/pharmacy, Price's held positions with Wawa Food Markets; H-E-B Grocery Stores; Imasco Limited (the former parent company of Hardees and Roy Rogers Restaurants); and The Monitor Company, a strategy consulting firm.

Office Depot has integrated its Office Depot and OfficeMax brands by launching on Sunday a single, combined insert offering savings on products and services being offered at both retail banners.

The move marks the first advertisement where Office Depot and OfficeMax customers will see the two national brands together as one.

The Dollar General Literacy Foundation has awarded more than $6 million in grants to 700 schools, nonprofits and literacy organizations across the 40 states Dollar General serves to support adult, family and summer literacy programs.

Indianapolis — Simon Property Group has named Mona Benisi director of sustainability. Benisi’s responsibilities will include advancing and leading all aspects of Simon’s sustainability strategy. That strategy includes recycling, water management and renewable energy programs.

Benisi will also lead the company’s sustainability task force, direct and manage measurement and reporting of critical sustainability metrics, including CDP, the Global Real Estate Sustainability Benchmark and GRI.

The Hillshire Brands Company has completed its acquisition of Van’s Natural Foods from Catterton Partners. Van’s is a leading better-for-you food brand with multiple product lines in frozen breakfast and snack foods.

New York -- Costco Wholesale Corp. has opened its first store in continental Europe, a 140,000-sq.-ft. location in Seville, Spain.

Costco will follow it up with a store in Madrid, according to media reports.