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Topco Associates taps CPG veteran as VP, marketing
Topco Associates has appointed Linda Severin as VP, marketing. Severin will report directly to Topco president and CEO Randy Skoda.
“Linda brings a wealth of knowledge in branding and marketing to Topco that will benefit all our members,” Skoda said. “She has built and developed successful private label brands for industry leaders, and we are confident she will drive competitive advantage for our products and strong results for our members in their retail stores.”
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Office Depot launches combined Office Depot, OfficeMax ad
Boca Raton, Fla. - Office Depot and OfficeMax are now offering a single, combined insert in Sunday newspapers representing products and services being offered at both brands’ retail stores. The move marks the first advertisement where Office Depot and OfficeMax customers will see the two national brands together as one.
The insert also features tips on additional ways customers can shop via website, mobile app or via phone.