Marketing

Hershey's Chocolate World has opened a retail location at New York-New York Hotel & Casino on the Las Vegas Strip.
 
The West Coast flagship store, which occupies two floors and boasts a 74-ft. high by 24-ft. wide Hershey’s Milk Chocolate Bar façade sign that visitors can walk through, immerses consumers in more than 800 candy and chocolate offerings, including Hershey’s, Hershey’s Kisses, Reese’s, Ice Breakers, Jolly Ranchers and Twizzlers brands.
 

New York -- This spring, The Mall at Short Hills in Short Hills, New Jersey, welcomes four new boutiques: The Art of Shaving, Calypso St. Barth, Geox and Maje.

Now open on the lower level, The Art of Shaving offers men’s luxury grooming products.

New Jersey’s first Calypso St. Barth boutique is now open on the upper level. Inspired by travel, culture and the arts, Calypso offers women’s apparel, accessories and home décor.

SGK, formerly marketed as Schawk, a leading global brand development, activation and deployment company that drives brand performance, has appointed Andrew Flynn as SVP of brand strategy.

In this new role, Flynn will focus on identifying and developing strategic brand solutions for clients to help drive brand performance by leveraging the services offered by Brandimage and Anthem, part of SGK's brand development group, and Schawk, the company's brand deployment business.

The J. M. Smucker Company has elevated John Denman to VP of human resource operations, effective July 16, and has also elevated Jill Penrose to VP of human resources, effective July 1.

Denman currently serves as VP, controller and chief accounting officer, and has been with the company for more than 30 years in various leadership positions in accounting and finance.

Five Below plans to open eight locations in and around Houston Friday, June 6, marking the specialty value retailer’s first foray into that city. The company already has 15 stores in the Dallas and Austin markets.

The store openings are part of the company’s aggressive growth strategy. Last year, the Philadelphia-based retailer opened 60 new stores, and it plans to match that number this year. With the Houston openings, there will be 338 Five Below stores in 20 states throughout the country.

Shopko has tapped veteran pharmacy executive Michael Cantrell as the company’s new SVP of retail health. Cantrell will report to CEO Peter McMahon.
 
A registered pharmacist and licensed attorney, Cantrell is joining Shopko from Delhaize America, where he was VP of pharmacy. Prior to Delhaize America, he held various executive positions at AmerisourceBergen and Longs Drugs.

Las Vegas -- The Hershey Company has opened a retail flagship, Hershey’s Chocolate World at New York-New York Hotel & Casino in Las Vegas.

The store, which occupies two floors and has an eye-catching 74-ft. high Hershey’s Milk Chocolate Bar that visitors can walk through, is designed to provide shoppers with an experiential concept that immerses them in more than 800 candy and chocolate offerings.