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Marketing

  • Hershey creates a mouth-watering printer

    Consumers who love chocolate may have been waiting for the day someone unveiled a chocolate 3-D printer. Well, thanks to Hershey Co., that day has come.

    The company has announced the debut of its 3-D Chocolate Candy Printing exhibit at Hershey’s Chocolate World in Hershey, Pa. Consumers who visit the store will have the opportunity to interact with Hershey scientists and the breakthrough technology.

  • Report: The Pantry readies for sale

    Cary, N.C. – Things are hopping at convenience store/gas station chain The Pantry Inc. According to the Wall Street Journal, the operator of Kangaroo Express and other convenience store banners is preparing to sell itself and already took bids in an auction run by a private investment bank the week of Dec. 8.  

  • Controversial CEO out at American Apparel

    Dov Charney, the controversial founder of American Apparel, has been fired "for cause" as CEO, the company said.

    Charney was suspended as president and CEO of the hipster apparel chain in June for alleged misconduct and violations of company policy. The decision was made by the board’s “suitability committee,” which was formed to oversee an internal investigation in the wake of Charney's suspension.

  • Starbucks anticipates record gift card purchases Dec. 24

    Seattle - Starbucks Corp. anticipates record purchases of Starbucks gift cards on Dec. 24, citing the trend for customers to push their gift card purchases later and later. In 2013, more than 2 million Starbucks Cards were purchased in the U.S. and Canada on Christmas Eve, representing nearly 1,500 cards purchased per minute.  

  • And the most compelling Christmas ad is...

    New York - The Brits are no slouches when it comes to holiday advertisements.

    The competition between British retail giants to come up with the most compelling TV ad grows more intense every holiday season.

    This year, the biggest initial buzz was created by Sainsbury, with its depiction of the famous Christmas truce on the battlefields of World War I.

  • Ex-Toys chief to run Hudson's Bay Co.

    Hudson’s Bay Co. has looked to a Toys “R” Us veteran as its pick for its next CEO effective Jan. 5, although current CEO Richard Baker will stay on as governor and executive chairman of the retailing company.

    Gerald Storch, an industry veteran with over 30 years of experience, oversaw the expansion of Toys “R” Us online and international business. Prior to joining the toy giant, he was vice chairman of Target Corp., where he founded Target.com, and ran the chain’s grocery business. 

  • Ikea looks to open its first store in Tennessee

    CONSHOHOCKEN, Pa. - Ikea hasa proposed plans for a possible store in the city of Memphis, Tennessee that could increase the Swedish retailer’s presence in the Southeastern United States as its first store in the state.    The potential store could open as early as fall 2016 and is contingent upon receiving all governmental approvals.  

  • TechBytes: Two Pros and Three Cons of TGI Friday’s ‘Mobile Mistletoe’ Promotion

    TGI Fridays has been getting a lot of attention for its holiday “Mobile Mistletoe” promotion, and not all of it has been for the right reasons. While Mobile Mistletoe is a great concept in omnichannel marketing and customer engagement, some flaws in the actual execution suggest TGI Fridays should have spent more time refining it before launch.  
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