RESTON, Va. — Total online retail spending for the November–December period will reach $61.0 billion, a 16% gain versus year ago, according to comScore’s 2014 holiday forecast. Spending using desktop computers for that period is expected to reach $53.2 billion, up 14% year-over-year, which is 4 percentage points higher than last season’s 10-percent growth rate.
Mobile commerce is predicted to account for $7.9 billion of retail spending, representing 13% of total digital commerce and growing at an annual rate of 25% vs. last season.