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Best Buy, Office Depot top retail back-to-school brands
Mountain View, Calif. -- Best Buy was the most effective retail brand overall during the 2013 back-to-school advertising season for the second year in a row with an average Ace Score of 561, performing 15% higher than its retail peers, according to TV and video advertising data from Ace Metrix.
Office Depot was the second most effective back-to-school retail advertiser with an average Ace Score of 540.