Skullcandy amps up board

PARK CITY, Utah — Skullcandy has appointed Heidi O'Neill, who is VP and GM of women’s training and fitness at Nike, to the company's board of directors.

"I could not be more excited to welcome Heidi into the Skullcandy family. Her deep knowledge of the female consumer, active lifestyles, and driving global brands is unsurpassed, making her an invaluable partner as we reinforce Skullcandy's global market position," stated Hoby Darling, president and CEO. "I know from my experience at Nike that she will bring tremendous insight and guidance to help shape our strategic course. Her experience is out shown only by her positivity and ability to drive change."

O'Neill is a founding member of the Nike Global Women's Leadership Council. Prior to joining Nike in 1998, she was marketing director for the Dockers brand at Levi Strauss & Co and VP at Foote Cone & Belding in San Francisco.

She is a recipient of the Women Who Change the Game Award, Advertising Women of New York, 2010, as well as an advisory board member of the Children's Cancer Association, and a founding board member of the Nike School Innovation Fund.

Skullcandy is a leading global designer, marketer and distributor of audio and gaming headphones and other accessory related products under the Skullcandy, Astro Gaming and 2XL by Skullcandy brands. Skullcandy was launched in 2003.