Bed Bath & Beyond brings its wedding registry into the digital age
Couples can register for a cash fund to help out with their honeymoon or make a house down payment on Bed Bath & Beyond’s new wedding registry platform.
The platform, dubbed “Your Registry, Your Way,” allows couples to register for traditional gift essentials as well as “gift experiences” in-store, online or via app. They can also create a cash fund. The registry also gives customers access to digital tools such as a registry checklist, price analyzer, collection starter and thank-you manager.
In addition, the struggling home furnishings retailer offers perks such as a completion discount and bonus gifts via the platform. Until March 18, 2020, new registrants can qualify to earn $100 in Bed Bath & Beyond rewards when they create a registry.
"This new wedding registry experience highlights the comprehensive capabilities Bed Bath & Beyond has built for our registrants to create a wedding registry as unique as the couple themselves," said interim marketing lead Michael Krueger. "Your Registry, Your Way was created to conveniently combine alternative gifting options with traditional product essentials all-in-one place to make it easy for our registrants to create a home and life together."
As the spring wedding season approaches, retailers have been launching digital wedding offerings. These include a new suite of wedding planning tools from David’s Bridal, as well as a new partnership making an assortment of private-label Macy’s items available on the Zola online wedding planning site.
As of November 30, 2019, Bed Bath & Beyond had a total of 1,524 stores, including 981 Bed Bath & Beyond stores in all 50 states, the District of Columbia, Puerto Rico and Canada, 278 stores under the names of World Market, Cost Plus World Market or Cost Plus, 126 buybuy Baby stores, 81 stores under the names Christmas Tree Shops, Christmas Tree Shops andThat! or andThat!, 55 stores under the names Harmon, Harmon Face Values or Face Values, and three stores under the name One Kings Lane.