Macy’s reaches out digitally to engaged couples via new partnership

Dan Berthiaume
Senior Editor, Technology
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A wide assortment of private label Macy’s products is now available on a popular online wedding planning site. 

Customers who create digital wedding registries using the Zola site can register for more than 2,000 private label and exclusive gift items from Macy’s across categories including bedding, bath, tabletop, and home. Zola is the only source for this curated assortment of goods besides Macy’s.

Customers ordering Macy’s private label products on Zola can use the wedding site’s registry benefits including free shipping, Zola mobile app, and integration with all of Zola's free wedding websites. The technology developed as part of this partnership allows Macy's to fulfill the orders placed directly on Zola.

The list of private brands and exclusive Macy’s products launching on Zola includes Hotel Collection, The Cellar, Charter Club, Martha Stewart Collection, Silken Slumber, Noritake, and Lucky Brand Home.

"Macy's creates memorable experiences for our customers, helping them celebrate life's moments, big and small," said Parinda Muley, Macy's senior director of business development. "By partnering with Zola, we're adding another way to bring Macy's best private and exclusive products to every couple wishing to say I do."

"Engaged couples have flocked to Zola for our ability to innovate and simplify what was traditionally a complex wedding planning experience. Partnering with Macy's is another way we are making it easy for couples to register for everything they need for their newlywed home," said Shan-Lyn Ma, CEO and co-founder of Zola. "We're thrilled to be making this announcement during peak engagement season. This is one more reason why couples will choose to plan their wedding with Zola."

Macy's operates approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam.