Bareburger launches new app, digital ordering and loyalty program
A Queens, N.Y.-based organic grass-fed beef burger restaurant chain is offering a new connected mobile and digital customer engagement initiative.
Bareburger is integrating its app, ordering, marketing and loyalty solutions, which run on a Thanx customer engagement and loyalty platform, with its existing Toast POS system. The new experience is live across Bareburger's footprint and is part of a broader branding effort.
"Bareburger has always been about quality you can taste, and an experience worth coming back for, and our technology has to live up to that standard," said Euripides Pelekanos, co-founder & CEO of Bareburger. "We chose Thanx because it helps us understand our customers, reward them in a way that feels personal, and see the revenue that loyalty actually drives."
Leveraging Thanx capabilities, Bareburger now has access to revenue-based reporting that differentiates between the offers the quick-service retailer sends and the spend they generate. Because the program rewards customers for how they actually engage, not just their transactions alone; it adapts to each customer. For example, a customer who orders plant-based burgers can be surfaced a reward that fits their preference.
[READ MORE: Here’s what quick-service restaurant loyalty program members want]
Bareburger has also obtained a single, unified view of customer data that was previously fragmented across channels and enables the retailer to run consistent, brand-wide promotions across both its company-owned and franchised locations. That helps Bareburger identify its most valuable customers and measure what drives a second and third visit.
“For successful restaurants, marketing teams rarely grow as fast as location counts,” said Zach Goldstein, CEO and founder of Thanx. “So first-party digital ordering and data-driven personalization need to become more robust and simultaneously easier to execute. Bareburger's food already wins customers back. Our job is to help that happen a bit more often."
Customers can join the new program by downloading the Bareburger app or ordering directly at the Bareburger e-commerce site.
Founded in 2009 in Astoria, Queens, Bareburger serves organic, grass-fed, antibiotic- and hormone-free beef with plant-based, vegetarian, vegan, and gluten-free options, sourced through partnerships with ethical suppliers. Bareburger operates locations across the Northeast and beyond and is undergoing expansion.
