7 Brew to debut first-ever mobile app
A rapidly growing drive-thru beverage brand is entering the consumer app space.
7 Brew is launching its inaugural mobile app on Aug. 12, with features that will allow customers to order in advance; explore, discover and customize drinks; track reward points; reorder; find nearby stands; order from its “secret menu”; and save and share favorite products.
The additional app benefits of rapid reordering, finding nearby stands, and picking from some of the favorite “secret” menu items are all focused on making the experience more personal and convenient for long-time brand fans and first-time visitors.
The app rollout also includes enhancements to the 7 Brew Rewards program. Members will still earn 100 points for every order and be able to redeem for any sized drink at 1,000 points and also now can bank points to select from exclusive merch and branded items.
As part of that rollout, 7 Brew Rewards members can participate in the “Sip Your Way to 100K Points” program from Aug. 20-26, where one member will win 100,000 points. 7 Brew will also debut a space-themed marketing campaign across social media and at stands.
Every app order will be prepared fresh upon arrival at the stand. 7 Brew was recently named as America's fastest-growing brand by Yelp based on surging consumer interest.
“We have created a mobile ordering app that is intended to be as personal and fun as the experience at our stands,” said Nick Chavez, chief marketing officer at 7 Brew. “It unlocks our secret menu for the first time, putting the power to customize and build over 20,000 possible drink combinations directly in the hands of our guests. And critically, every drink will be handcrafted and made fresh upon arrival for pick-up, which is consistent with the service, speed and quality that have made 7 Brew famous.”
The 7 Brew app is available for free download on the App Store and Google Play beginning Aug. 12.
[READ MORE: 7 Brew adds New Jersey, New York locations to development plans]
Founded in 2017 in Rogers, Ark. 7 Brew has grown to more than 800 stands across 38 states through its franchise model and continues to expand nationwide.
