Asos streamlines supply chain compliance
A U.K.-based global fashion retailer is ensuring it can trace products and materials across its global supply chain to verify compliance.
Asos, which recently hosted its first-ever brand-owned pop-up location in the U.S., is deploying the AI-enhanced TrusTrace platform to gain real-time visibility into its supply chain, down to farm level.
By integrating TrusTrace technology into its supply chain, ASOS intends to streamline operations across risk, compliance, and impact management and obtain access to data that will enable proactive decision-making, due diligence and compliance.
"Our partnership with TrusTrace is a key milestone in our updated 'Fashion with Integrity' program," said Elena Martínez Ortiz, executive VP of product at ASOS. "TrusTrace enables us to improve product traceability, helping us meet compliance standards, understand and address risks, and boost resilience in our supply chain by supporting our suppliers to implement improvements."
Utilizing verified material data from source to final product, Asos will obtain end-to-end visibility from tier 1 (direct suppliers) to tier 5 (farm level). The retailer also seeks to centralized compliance documentation for evolving global sustainability and labor regulations, as well as enable configurable analytics and reporting for supplier collaboration and environment, social and governance (ESG) disclosures.
"Our platform will empower Asos with high-resolution supplier data, centralize documentation, and seamlessly integrate with existing systems to streamline and future-proof compliance and sustainability efforts," said Shameek Ghosh, CEO and co-founder of TrusTrace. "Together, we’re demonstrating how traceability can be embedded at scale to create a more resilient, responsible fashion ecosystem."
Asos optimizes supply chain
As part of a long-term digital transformation strategy, Asos is also connecting its end-to-end supply chain using the Celonis Process Intelligence platform, in an effort to provide full visibility, transparency and accountability.
[READ MORE: Asos obtains end-to-end supply chain visibility]
As a result, Asos seeks to enable reductions in process variation, increase speed to market, and improve the customer experience. Asos sees speed-to-customer as a critical differentiator and is utilizing Celonis technology to connect its product, inbound supply chain, logistics and outbound delivery & returns teams.
This provides the retailer with a holistic, real-time view of its full supply chain process, from purchase order to put-away to customer delivery. Asos can obtain actionable insights into key supply chain performance metrics, which it hopes will help drive faster, more reliable order fulfillment.
Founded in 2000, Asos operates in more than 200 markets under brands including Asos Design, Arrange, Collusion, Topshop and Topman.
