Amazon testing Black-Owned Business badge

Amazon’s Black-Owned business badge alerts customers when a a current featured offer product is sold by a Black-owned business.

Amazon is celebrating Black Business Month and the first-year anniversary of its Black Business Accelerator with new initiatives to help drive sustainable growth for Black-owned businesses on Amazon.

The initiatives include a Black-Owned Business badge, which tells customers when a current featured offer product is sold by a Black-owned business. It currently appears on detail pages for a subset of eligible product offers and within Search in Amazon’s U.S. store.

As part of Amazon’s commitment to supporting and empowering the Black community, we are testing a new badge to make it even easier for customers to identify and shop products that come from Black-owned businesses,” said Dharmesh Mehta, VP of Amazon worldwide selling partner services. “We are eager to learn how the badge best helps customers discover Black-owned businesses and how it can help Black entrepreneurs succeed and grow in Amazon’s store.”

In addition, Amazon's Black Business Accelerator will serve as the primary presenting sponsor for  Boss Women Media’s Black Girl Magic Digital Summit, which premiers on Prime Video on August 27 at 2 p.m. CDT. Returning for its third consecutive year, the summit supports Black women entrepreneurs by sharing resources, stories, and building a community of powerful allies.

This year’s summit includes several panel discussions that will focus on entrepreneurship and business growth, career advancement, and financial resources. Key speakers include Allyson Felix, Meena Harris, Aurora James, and from Prime Video’s Harlem, Meagan Good.

The summit will also feature conversations with business owners and members of Amazon’s Black Business Accelerator.



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