Amazon integrates merchandise into mobile music experience

Dan Berthiaume
Senior Editor, Technology
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The digital music arm of Amazon is now directly selling products from featured artists.

Amazon Music is integrating artist merchandise within its mobile app. Promotional merchandise will now appear in the Amazon Music app on participating artists’ pages, side-by-side with their songs, albums, live streams, and music videos. Artists including Billie Eilish, Jack Harlow, King Princess, Lady Gaga, and Gucci Mane are among the initial participants in the program.

To coincide with the announcement, Amazon Music is also debuting exclusive merchandise collections from select artists, including a new line of apparel developed by Selena Gomez, an exclusive collection celebrating rock band Weezer, and throwback t-shirts from e-commerce retail veterans Metallica. In addition, rapper Wale has made Amazon Music the exclusive online retail partner for his merchandise collection.

Customers can shop the exclusive merchandise in the Amazon Music app or online or on the Amazon Music Merch Shop, a dedicated section of the e-commerce site which is developed and curated by the Amazon Music team.

“Fashion is an inseparable part of music and culture, and with the addition of merchandise to the Amazon Music app, we’re making it easier for artists to connect with their fans through our app,” said Sean McMullan, Amazon Music director of artist product and services. “It’s long been Amazon Music’s mission to strengthen the connection between artists and fans, and today’s launch furthers that goal by uniting streaming audio, music videos, live streams, podcasts, and now merch under one roof for the first time.”

“Since the pandemic has temporarily eradicated the merch table, we’re really excited to have developed an exclusive collection of offerings with Amazon Music to bring the merch table directly to our fans,” said Weezer. “We can’t wait to see everyone back on the road when it’s safe again to tour!”