Amazon enhances shopping capabilities of Prime Video
Amazon is making it easier for customers to purchase goods while they watch shows on Prime Video.
The online giant is Amazon is adding new features and functionality to its "Shop the Show" tool. Introduced last year, it allows viewers to simultaneously “watch and shop” their favorite shows, movies or live sports events via a second-screen mobile experience which enables them to shop products related to the program they’re watching.
[READ MORE: EXCLUSIVE Q&A: Amazon makes Prime Video shoppable]
Prime Video viewers can search "shop the show" in the Amazon shopping app without needing on-screen interruptions, prompts, and logins for titles such as "Barbie" and "Star Wars," as well as live sports such as National Women’s Soccer League and NASCAR.
Amazon has expanded the availability of the tool, which now works on more than 8,000 titles, up from 1,300. The company has also added a "Shop Tab" within the Prime Video X-Ray interactive viewing experience that lets customers explore products related to what they’re watching.
In addition, a new "Shop the Scene" feature, based on the Amazon Lens tool, lets app users search for products based on photos from their device’s camera roll, enables customers to shop items from scenes. Currently available on hundreds of titles, the new feature identifies products inspired by content such as characters' outfits and home décor.
"We are always exploring new ways to enhance the streaming experience on Prime Video, and since launching Shop the Show, we have seen incredible enthusiasm from customers who love discovering products inspired by what they watch," said Michelle Rothman, VP of Prime Video shopping. "With this expansion, we are making it easier than ever for Prime Video customers to shop what they see on screen.”
How it works
- Customers press "up" on their remote to open the Shop tab and explore products inspired by what's on screen.
- They then open the Amazon Shopping app, which recognizes what's playing and drops them straight into a shoppable feed synced to that moment.
- Customers complete purchases with their phone.
Customers can also scan the on-screen QR code or search "Shop the Show" on the Amazon app to reach the same experience. Automatic syncing works when the living room device and Amazon Shopping app are signed in to the same account.
Consumers can obtain access to Shop the Show by opening the Amazon shopping app while they stream, or any time by searching "Shop the Show" on Amazon.
