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06/01/2022

Albertsons adds product ratings and reviews to e-commerce site

Dan Berthiaume
Senior Editor, Technology
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Albertsons
Albertsons is partnering with a provider of online ratings and reviews.

Online Albertsons Companies Inc. shoppers have a new source of product information.

The grocery conglomerate is now offering consumer-generated product ratings and reviews, enabled by PowerReviews, live on several of its supermarket banners’ websites. For the first time, shoppers can browse and interact with authenticated product ratings and reviews on 11 of Albertsons’ retail websites, including Safeway, Vons, Jewel-Osco, and Shaw’s.

PowerReviews is providing ratings and reviews technology and services to Albertsons, including the ability for brands to syndicate their user-generated content to related product pages on Albertsons’ sites to help ensure a consistent shopper experience.

Albertsons delivers more digital content to shoppers
Albertsons is enabling brands to syndicate user-generated content following its launch of Albertsons Media Collective, a retail media network designed to deliver digitally native, shopper-centric, branded content to its customers. Developed in partnership with CitrusAd and Merkle, Albertsons Media Collective is designed to open up native display and sponsored product inventory throughout the company’s websites.

Media opportunities on the platform include advertising placements on Albertsons-owned properties such as its homepage, department, category, sub-category, email, search, app, and pharmacy, as well as on Albertsons’ off-site targeted ad placements.

Albertsons is also in multi-year agreement with Pinterest to enable its customers to discover and shop food items via the social platform. Features of the partnership include a meal-planning API, designed to make recipes seamlessly shoppable by integrating saved pins straight into the Albertsons banner app. Shoppers can add all of the ingredients to their cart in one click, and the integration also recommends what consumers should make based on searches, saves, and purchase history. 

Albertsons has also turned 20 associates into Pinterest creators. Associates will leverage their store’s "fresh" food inventory and Pinterest search trends with the Idea Pins format. In addition, Albertsons and Pinterest will create interactive, shoppable “tablescapes” that show shoppers how a single ingredient can be leveraged for multiple recipes and/or able to meet specific dietary restrictions. 

“Customer-generated ratings and reviews empower purchase decisions,” said Jill Pavlovich, senior VP of digital customer experience at Albertsons Cos. “We’re proud to be one of the first grocers to offer this authentic conversation with our shoppers about their favorite products.”

“Ratings and reviews have become such a significant factor in buyer decision-making that shoppers actually choose where they buy from based on the availability of this content,” said Mark Dillon, CEO at PowerReviews. “Albertsons Cos. has an established history of introducing technology to improve the customer experience, and we are excited and proud to work together to enhance their customers’ online shopping experience.”

Headquartered in Boise, Idaho, Albertsons Cos. operates stores across 34 states and the District of Columbia with more than 20 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market.