Adore Me enhances customization with generative AI
Adore Me is helping customers get a better fit using the power of leading-edge artificial intelligence (AI).
The direct-to-consumer intimate apparel retailer, which was purchased by Victoria’s Secret for $400 million in upfront cash in January 2023, is launching a new program called “AM by You” that enables shoppers to create fully customized bralette and panty sets with the help of generative AI and digital printing technology.
AM by You’s end-to-end proprietary generative AI-driven customization process enables customers to create hyper-personalized prints using text inputs. Adore Me trained the tool’s algorithm models to produce prints that transform text prompts into fashion prints of completely unique and personalized products.
Through a partnership with Prompt.ly, a digital printer from the manufacturer MAS, Adore Me prints each custom set on an on-demand basis with technology that it says uses 99% less water than the traditional printing process. The print-on-demand system used for AM by You sets means that garments are only produced after a customer has placed an order, nearly eliminating wasted materials.
In the program’s pilot phase, Adore Me says 70% of users generated more than one prompt, averaging 5.4 prompts per session. Adore Me also observed average user sessions greater than four minutes, well exceeding the industry benchmark of 12 seconds.
"Up until now, customizable clothing has largely been reserved for simple photos and words. As generative AI is making its way into the mainstream, we set out on a mission to bring AI’s benefits to the everyday consumer," said Morgan Hermand, founder and CEO at Adore Me. "We are proud to get our customers more involved in the design process of their own pieces. We are harnessing generative AI to deliver completely unique designs from start to finish, while maintaining our core values of inclusive sizing, sustainable manufacturing practices, and exceptional quality."
The AM by You custom design studio is now available on a dedicated page of the Adore Me e-commerce site with personalized sets starting at $54.95.
Adore Me AI-enables internal collaboration
Adore Me has also been utilizing the Duet AI for Google Workspace solution, which embeds generative AI Google communication and collaboration apps including Gmail, Calendar, Drive, Docs and Meet. As a result, the retailer hopes to reduce manual workload on its employees and provide corporate teams with more time to focus on creativity and innovation.
Founded in 2011 as an online lingerie startup, New York-based Adore Me has evolved into a direct-to-consumer lingerie and apparel brand operating an e-commerce website and six brick-and-mortar stores in Massachusetts, New Jersey, New York, Rhode Island and Tennessee.