Adobe: Memorial Day online spending to approach $11B
E-commerce retailers are set to have a happy Memorial Day weekend.
In an email to Chain Store Age, an Adobe spokesperson said the company expects consumers to spend $10.8 billion online during the upcoming Memorial Day three-day weekend (May 23-25), representing 6% year-over-year growth. For the full month of May, Adobe predicts online spending of $99.7 billion, up 7.1% from May 2025.
[READ MORE: Adobe forecasts expected discounts and hot sellers for Memorial Day weekend]
According to Adobe analysis, consumers will take advantage of discounts ranging from 8 to 10% across e-commerce categories to purchase items they have already been considering.
Expected discounts across categories tracked by Adobe:
May 23 (Saturday)
- Electronics (10% off listed price).
- Sporting goods (10% off listed price).
- Televisions (8% off listed price).
May 24 (Sunday)
- Furniture & bedding (10% off listed price)
- Appliances (8% off listed price)
- Toys (8% off listed price)
May 25 (Monday)
- Apparel (10% off listed price)
- Home & garden (9% off listed price)
Hot selling categories
During the weekend of May 16-17, Adobe observed early deals already driving an online sales uptick across product categories. For mattresses, online sales were up 65%, while online sales were also up 45% for activewear and 35% for kids’ apparel as Adobe says consumers took advantage of early deals to stock up on clothing for the summer.
Adobe’s full list of expected hot-selling online categories and products for Memorial Day weekend (sales lift compared to April 2026) follows:
Large appliances
- Air conditioners (up 170 to 200%).
- Grills and smokers (up 130% to 170%).
- Vacuum cleaners (up 70 to 90%).
- Refrigerators & freezers (up 55 to 75%).
Apparel
- Active sportswear (up 110 to 130%).
- Children’s apparel (up 65% to 85%).
- Men’s suits (up 60 to 80%).
- Footwear (up 50 to 70%).
Sporting goods
- Bicycles (up 140 to 160%).
- Pool equipment (up 120 to 140%) .
- Camping gear (up 110 to 130%).
Furniture
- Mattresses (up 150 to 170%)
- Patio furniture (up 90 to 110%).
- Bedroom furniture (up to 80 to 100%).
- Bedroom furniture (up to 70 to 90%).
Electronics
- Televisions (up 100 to 120%).
- Smartwatches and fitness trackers (up 70 to 90%).
- Smartphones (up 45 to 65%).
