TECHNOLOGY

When mobile shoppers care enough to send the very best, they trade Hallmark cards in favor of digital gift cards.  

Flip Flop Shops is expanding in both the physical and online channels.   The company, which was acquired by Cherokee Global Brands last year, is introducing a new “super kiosk” format. Measuring approximately 300 sq. ft. and built in the shape of a giant flip flop, the concept is slated for national rollout. It is designed to offer a nimble and novel format expansion to Flip Flop Shops’ retail presence.  

Target shoppers will be doing real cartwheels next time they launch their discount app.

The mass merchandiser quietly launched an experimental customer loyalty program that allows shoppers to rack up points during store visits. Called “redperks” on the company’s Website, the program rewards Target shoppers with 10 points for every dollar spent in stores. Once shoppers hit 5,000 points, they can choose their reward.

It happens all the time. A customer goes on a shopping spree, gets home and checks email — only to find a valuable promotion for a store she just left. In an era when time-starved customers are more digitally-savvy than ever before, retailers need to step up and manage a brand in total versus managing separate channels if they want to maintain loyalty.   

Digital retailing is on the rise, but sometimes you just need to speak to a human being.

Online home furnishings retailer Wayfair is making this task even easier for its growing customer base with the opening of a new customer service center in Bangor, Maine. The facility will employ 450 full-time customer service positions, a workforce that will reinforce an already-reputable retail experience among its rapidly growing customer base.

Chipotle Mexican Grill is going to test delivering burritos by drones.
 
The Mexican fast-casual brand has teamed up with Project Wing, a unit of Google’s parent company Alphabet Inc., to deliver the items to a select group of students and employees at Virginia Tech, USA Today reported.

The test will last a few weeks, the report said, with the drones delivering the food with a winch.  

Thirsty for meaningful brand interactions, consumers are turning to social media more regularly.
 
While it’s still largely used for socializing and product discovery, social media is increasingly influencing consumer purchasing decisions, according to “Shopping’s Social Influence,” a new report from digital advertising and analytics firm Adlucent.
 

As retailers industry-wide search for the ideal customer engagement program, Williams-Sonoma is getting back to basics.