TECHNOLOGY

Facebook is helping retailers bring their catalogs to life.   The social media giant introduced a new ad format that enables brands to distribute catalogs through mobile devices. Called "lifestyle templates,” the new format replicates the look of a print catalog, and also allows customers to make a purchase items directly through the Facebook ad, according to Business Insider.   

Relevant, personalized messages are key to driving engagement, yet the quality of sourced data is negatively impacting results.   This was according to “More Data, More Problems: Trust, Transparency & Targeting in 2017.” The report from Bazaarvoice and Ad Age, is based on interviews of more than 300 agency and brand marketers.  

Mobile e-commerce sales will account for nearly half of all online commerce in just a couple of years.    This was according to “A Mobile Mindset,” the second volume in the five-part series, “The 2017 UPS Pulse of the Online Shopper.” The report, from UPS, is based on input of over 5,189 comScore panelists who made at least two online purchases in a typical three-month period.  

Discount stores and traditional supermarkets are U.S. shoppers' most popular choices when it comes to buying food. At least for the time being.   Nearly all — 99% — of adults buy some or all of their groceries in-person, according to a survey by the International Council of Shopping Centers. The immediate access to products (71%) and the ability to select fresh meat, dairy and produce (70%) were the top reasons driving in-store shopping, along with the ability to see all other items in person (69%).   

Generation Y may be tech-savvy, but for many, store employees still play a pivotal role in their overall shopping experience.   In fact, 63% of shoppers aged 18-35 see store associates as extremely important to their retail experience, according to the “Store Associates Report,” from ChargeItSpot. The study is based on responses from more than 600 shoppers at malls across the country.  

As retailers consider how to best use their physical spaces in a digital world, Nordstrom is going "local," debuting a small-format retail concept that offers all sorts of personal services, but has no dedicated inventory.   

Amazon is getting ready to host its fourth-annual flagship sale in India.   The online giant is gearing up for its “Great Indian Festival,” an event similar to Amazon’s Prime Day sale. Amazon is banking on the sale’s deep discounts, exclusive merchandise and buyback offers to attract new customers, according to Live Mint.  

Walmart is stepping up its hurricane relief efforts.   The discount giant announced that it will donate up to $10 million in additional support for 2017 hurricane relief efforts in the United States, a move that will bring Walmart’s total commitment to hurricane relief efforts this year to $30 million. This additional support comes on the heels of donations already provided in response to Hurricane Harvey that hit the Gulf region less than three weeks ago.