99 Cents Only Stores provides mobile shopping, targeted ads in stores

Dan Berthiaume
Senior Editor, Technology
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99 Cents Only Stores
99 Cents Only is offering a new connected mobile in-store experience.

99 Cents Only Stores is connecting users of its new mobile app to experiences inside its stores, as well as to personalized digital ads.

The leading extreme-value chain is leveraging technology from retail solutions provider Swiftly to provide customers with enhanced mobile shopping functionality and generate new advertising revenue. Its new app, available for Android and iOS mobile devices, provides shoppers with products at their home store, as well as personalized discounts and rewards from CPG brand partners.

On the back end, 99 Cents Only Stores will obtain closed-loop reporting with measurable SKU-level transactions and ad clicks to provide actionable insights on its campaigns. The retailer will provide a seamless way for its partner CPG brands to digitally reach customers in a personalized, targeted manner intended to drive incremental sales.

The company’s CPG brand partners can use dynamic ad placements, targeted content, sponsored searches, and product recommendations to engage shoppers at checkout. In addition, 99 Cents Only Stores intends to use its new mobile app as a foundation for future offerings, including delivery and “endless aisle” shopping.   

"By leveraging Swiftly's technology to power its new user-friendly mobile app, 99 Cents Only will create new and engaging ways to drive loyalty through personalized digital experiences that translate across multiple languages," said Henry Kim, co-founder and CEO of Swiftly. "99 Cents Only is a great example of a brick-and-mortar retailer benefitting from building strong digital customer relationships, while opening up new forms of advertising revenue and incremental sales."

"Swiftly's technology helps us meet the evolving needs of our customers with more personalized offers that increase savings," said Mary Kellmanson, 99 Cents Only Stores chief marketing officer. "Swiftly will also create new revenue streams for us through enhanced connections between customers and leading national brands directly in our app."

Joann targets in-store customers with mobile offers
Specialty arts and crafts retailer Joann recently began easing the process for customers to locate products through its app and make additional purchases while in a store. Joann implemented Radar’s geofencing platform, so when a customer engages with its app, the Radar solution checks their location to see if they are in a Joann store geofence.

If the user is inside a Joann geofence, a free shipping coupon is displayed, encouraging the customer to place an online order if the item they’re searching for isn’t available in the store. This incentivizes customers to place their order through the Joann app instead of leaving the store to look for the item at a competitor.

Not only does it help Joann increase larger basket sizes, it also gives customers a better shopping experience. Asa direct result of the new in-store coupon offers powered by Radar’s geofences, Joann generated more than 25,000 incremental orders with a return on investment of 718%.

Founded in 1982 and based in Commerce, Calif., 99 Cents Only Stores LLC currently operates 382 stores located in California, Texas, Arizona and Nevada.