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MasterCard partners with Mu Sigma to launch analytics products
Purchase, N.Y. — MasterCard Advisors, a division of MasterCard, and analytics firm Mu Sigma announced a new partnership to develop analytic products toward solving business challenges such as acquiring customers and increasing customer loyalty.
As part of the partnership, MasterCard has acquired an equity stake in Mu Sigma. Additional terms of the deal were not disclosed. -
CVS names head of digital initiatives
WOONSOCKET, R.I. — CVS Caremark has announced the appointment of former Staples executive Brian Tilzer as SVP chief digital officer.
In his new role, Tilzer will develop and lead teams driving CVS Caremark's company-wide digital innovation efforts and will focus on connecting current and future digital initiatives.