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Steve Madden personalizes shoppers’ online experience
Shoemaker Steve Madden is partnering with omnichannel personalization company Certona to tailor shoppers’ experiences online.
“We are proud to add Steve Madden to our roster of fashion clients,” Certona CEO Meyar Sheik said. “Certona will enable Steve Madden to best connect and engage with their loyal community while delivering the most personalized customer experiences across their touchpoints.”
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IBM and Apple: ‘It’s Complicated’ for Retail
New York -- Greg Buzek, president of IHL, which tracks mobile spending and forecasts for the retail and hospitality markets, offers analysis on the recently announced IBM-Apple partnership:
If IBM and Apple for retail were people on Facebook right now, the relationship status would say “It’s complicated."