-
Study: Retailers have a way to go to earn consumer trust
When it comes to respecting their privacy, consumers are less than satisfied with the retailers they shop.
According to analysis of social sentiment of more than 220,000 consumers by Capgemini Group, “Privacy Please: Why Retailers Need to Rethink Personalization,” 93% of all consumer sentiment on retail privacy was negative
-
Tech Guest Viewpoint: E-Commerce Means Life of a Salesman for Retail
With a tremendous swath of the retail economy moving to or exclusively launching online, is the traditional role of the brick-and-mortar salesperson becoming obsolete?
Studies show consumers consistently gather information and make educated decisions when making everyday purchases through online research at home or via mobile comparison shopping. In fact, today the Internet influences more than half (52%) of U.S. retail sales – and is expected to grow to 64% by end of 2015.

