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Wayfair puts targeting on display
Online home furnishings retailer Wayfair Inc. is rolling out an in-house-developed display advertising platform that will deliver tailored messages and collect customer data.
Known as Magellan, the platform was built in-house by Wayfair’s engineering, data science, and marketing teams. Magellan leverages enhanced bidding models that allow the flexibility to continually enhance targeting capabilities over time. This targeting also lets third-party Wayfair Media Solutions users extend the reach of their advertising programs.
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TechBytes: Three Retailers Who Threaten Amazon
Amazon.com is starting to appear like the ‘Teflon e-tailer.” According to eMarketer data, Amazon captured $79.3 billion in U.S. e-commerce sales between April 2015 and April 2016, growing 13% year-over-year. Its next-closest rival, Walmart, took in just $13.5 billion online in that period. However, Amazon may not be invincible. Here are three retailers who could pose a real challenge to Amazon’s e-commerce dominance:

