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Smarter Data Management Helps Retailers Compete
Chain Store Age recently spoke with Hiro Yoshikawa, CEO and co-founder of Treasure Data. He discussed how a new level of customer data analysis can improve the customer experience.
How has unified commerce and digitally influenced retail stepped up the game on data management?
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Four Steps to Prep for ‘Mobile 2.0’
Just when the industry is getting its arms around mobility, an evolution is underway. It’s being referred to as Mobile 2.0, and it’s all about moving away from static — even batched — information, and about retailers getting more interactive with mobile users. With shoppers wanting to be able to quickly browse merchandise availability, check their loyalty status and redeem rewards on their smartphones, mobile apps need to be as interactive as possible.

