Workwear retailer tries on digital personalization for size

Refrigiwear is among three online specialty retailers integrating personalized sizing into its customer experience.

The online retailer of cold-weather workwear, which also sells its merchandise through partner brick-and-mortar retailers, is deploying the MySizeID solution from MySize in collaboration with global e-commerce consulting agency ZeroGrey. MySizeID aids selection of the appropriate apparel size for a specific brand, based on the shopper's real-time body measurements.

In addition to Refrigiwear, ZeroGrey is also coordinating rollouts of MySizeID with Italian specialty nautical apparel and accessories retailer Slam and vertical Italian specialty footwear retailer La Sportiva. All three retailers seek to increase customer loyalty and reduce returns. 

"As part of our vision of improving e-commerce for our clients, we believe that MySizeID perfectly complements our digital strategy,” said Simone De Ruosi, GM of Zero Grey. “The ability to make online shopping much easier for the end consumer is vital, and therefore we are very pleased to be able to partner with My Size. Among our large and growing clientele, we are starting the deployment with La Sportiva, Refrigiwear and Slam, three successful retail companies looking forward to increasing their online sales, thanks to the cutting-edge technology that My Size has put at our disposal."

U.S. Polo Assn. recently integrated the MySizeID widget for men's dress shirt size recommendations through the Shopify platform. In partnership with Shopify, fashion and apparel retailers can deploy the MySizeID solution through an integration of the MySizeID widget on their website.