U.S. Polo Assn. sizes up online personalization

The official brand of the United States Polo Association is helping online shoppers find the right men’s dress shirt size.

U.S. Polo Assn. is integrating the MySizeID widget for men's dress shirt size recommendations through the Shopify platform. In partnership with Shopify, fashion and apparel retailers can deploy the MySizeID solution through an integration of the MySizeID widget on their website. MySizeID is a turnkey solution that aids selection of the appropriate apparel size for a specific brand, based on the shopper's real-time body measurements.

The retailer hopes to improve the overall online customer experience while also protecting a strong conversion rate and minimizing returns.

"We were looking for technology that would provide our customers with a quick and efficient measurement solution,” said Cliff Lelonek, president of JRA Trademark Company, the North American licensee of U.S. Polo Assn. “We have customers nationwide and we want to ensure that our customers are purchasing the correct sized items for their bodies. Men's dress shirts in particular are hard to measure. However, by using MySizeID, customers can confidently shop and know they are purchasing the right fit. We are committed to providing our customers the best possible shopping experience while reducing the hassle, time and expense of merchandise return."