Wonder acquires restaurant rewards app Claim
The delivery-focused restaurant company founded by former Walmart executive Marc Lore continues making acquisitions.
Wonder has purchased the restaurant rewards app Claim, which allows consumers to sign up for exclusive cash-back rewards from local restaurants that can be redeemed for dine-in or pick-up orders, for an undisclosed sum. Restaurants partner with Claim to create tailored promotions for their customers and track performance insights through the Claim dashboard.
Through this acquisition, Wonder intends to enable more restaurants from its Grubhub on-demand delivery subsidiary’s network to utilize Claim. Wonder, which acquired Gruhub from Netherlands-based global online delivery conglomerate JustEatTakeaway.com for $650 million in November 2024, also recently purchased Spyce, an automated culinary tool is designed to balance the core elements of cooking technique, measurement, and timing, from healthy eating chain Sweetgreen for $86.4 million in cash and shares.
Qualifying Claim transactions made in-person are automatically recognized at the point of payment without any codes or scanning. Under Grubhub, Claim will enable restaurants of all sizes to connect with diners through personalized rewards. By analyzing ordering behavior, Claim connects diners with restaurants they're most likely to prefer and rewards them with automatic cash back.
"We're committed to helping our restaurant partners build thriving businesses – both on and beyond our platform," said Howard Migdal, CEO of Grubhub. "Claim's innovative rewards technology introduces a powerful new way for our restaurant partners to engage in-person diners and builds on Grubhub's robust existing suite of marketing tools. With Grubhub and Claim together under one roof, we can scale Claim's data-driven tools to our more than 415,000 merchants and help our nearly 20 million diners save more money at the restaurants they love."
Claim will be available immediately to Grubhub retailers and diners in New York City, with a nationwide rollout planned for later in 2026. In the coming months, Grubhub will focus on creating a seamless experience across both apps.
"Restaurants bring our communities together, and they deserve an effortless way to find great customers," said Sam Obletz, co-founder and CEO of Claim. "By combining a delightful rewards experience and powerful machine learning models, we match restaurants with their next regulars. Claim is a game-changer for these businesses, and joining Grubhub marks an exciting new chapter as we scale to reach millions more diners and thousands of restaurants."
Wonder- a brief primer
Wonder's multi-restaurant model lets customers choose from more than 20 different restaurant concepts, including Alanza, Tejas Barbecue, and Streetbird by Marcus Samuelsson, with every dish made to order in a Wonder storefront and delivered fast and free.
In May 2025, Wonder raised $600 million in capital, following a 2024 infusion of $700 million in capital that included a $100 million investment from Lore.
[READ MORE: Wonder raises $600M in capital; opening one store per week]
Wonder also plans to "aggressively invest" in research and development, according to founder Marc Lore, focusing on areas including faster cook times, software enhancements, new menu items, new chefs and new restaurant partnerships.
Lore said the company will also continue to invest in proprietary technology to drive operational efficiencies, including back-end technology focused on driving down food waste; next-gen kitchen designs to improve throughput and consistency, and an enhanced delivery network.
Wonder has publicly said its ultimate goal is to become the "super app for meal time."
