Wonder supports expansion plans with labor planning tech deployment
The delivery-focused restaurant company founded by former Walmart executive Marc Lore is replacing its manual labor planning process.
Wonder will deploy the Logile labor planning platform to support its planned national expansion from more than 50 current locations to a projected 1,000 locations by 2029.
[READ MORE: Marc Lore-led food startup raises $700M; plans 90 stores by 2025]
Wonder has selected Logile to replace its manual, Excel-based labor planning process, which had become increasingly unsustainable. Leveraging the Logile platform, Wonder will now be able to clone sister locations, integrate all aspects of labor forecasting and planning, and produce more accurate 15-minute demand data for improved scheduling within its legacy employee scheduling solution.
The Logile platform will deliver integrated labor standards, forecasting, and location-specific labor modeling to help Wonder optimize staffing and scheduling while improving productivity across its operations.
The initial deployment covers Wonder’s existing 50-plus storefronts and will expand as new locations open. Logile partner Connors Group is supporting the development of Wonder’s labor standards.
"Wonder’s next chapter of growth isn’t just about scale — it’s about precision, agility and sustained execution," said Jason Rusk, executive VP of restaurant operations at Wonder. "We chose Logile because of its ability to adapt to a business that’s redefining restaurant operations. With their accurate forecasting and comprehensive labor planning platform, we can bring new high-density restaurants online faster, deploy labor more intelligently, and maintain consistency across every location."
The move is a step in Wonder’s broader strategy to modernize and automate its operations. The company hopes to achieve faster decision-making and more consistent execution, ultimately reducing overtime, increasing labor efficiency and improving customer satisfaction.
"Logile’s strength lies in helping transformative brands plan and execute with confidence," said Purna Mishra, founder and CEO of Logile. "Wonder is redefining the dining experience with operational complexity that demands a highly tailored labor approach. We’re proud to partner together in this next phase of growth."
In addition to opening new stores and expanding into new markets, Wonder is focusing on growing meal kit provider Blue Apron, which it purchased for $103 million in 2023; as well as integrating on-demand delivery platform Grubhub, which it acquired from Netherlands-based global online delivery conglomerate JustEatTakeaway.com for $650 million in November 2024.
Looking ahead, Wonder says it will continue exploring opportunities to further streamline workforce operations across restaurants and the supply chain using Logile solutions.
Wonder - a brief history
Marc Lore is credited with transforming Walmart’s e-commerce operations and served as president and CEO of Walmart U.S. e-commerce from 2016 to January of 2021.
He founded Wonder Group and committed himself full-time to the business in December of 2021. Since then, Wonder has raised at least another $700 million in capital and announced plans to grow from its current base 38 locations to 90 by the end of 2025.
In January 2023, Wonder abandoned its previous mobile food truck focus and pivoted to an operating strategy reminiscent of the ghost kitchen model, operating kitchens that offer delivery and in-location dining and pickup.
Wonder customers can choose items from menus curated by various celebrity chefs such as José Andrés, Michael Symon and Bobby Flay. The menus feature different types of cuisines, allowing customers, for example, to order Mexican and Italian food in the same order.
In May 2025, Wonder raised $600 million in capital, following a 2024 infusion of $700 million in capital that included a $100 million investment from Lore.
Wonder also plans to "aggressively invest" in research and development, according to Lore, focusing on areas including faster cook times, software enhancements, new menu items, new chefs and new restaurant partnerships.
Lore said the company will also continue to invest in proprietary technology to drive operational efficiencies, including back-end technology focused on driving down food waste; next-gen kitchen designs to improve throughput and consistency, and an enhanced delivery network.
Wonder has publicly said its ultimate goal is to become the "super app for meal time."
