Williams-Sonoma adds Rejuvenation to loyalty program
Williams-Sonoma Inc. is continuing efforts to unify operations across its banners.
The home products and furnishings retailer now includes its Rejuvenation banner as part of its free The Key Rewards loyalty program. As a member of The Key Rewards loyalty program, customers can earn and redeem rewards while shopping online and in-store at Rejuvenation and through Williams-Sonoma brands including Williams Sonoma, Williams Sonoma Home, West Elm, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen and Mark & Graham.
Customers can sign up for the free loyalty program or earn rewards at an accelerated rate by applying for The Key Rewards credit card.
"Rejuvenation is thrilled to join our Williams-Sonoma, Inc. family in rolling out The Key Rewards loyalty program," said Aujsha Taylor, executive VP of Rejuvenation. "We are excited to offer our customers unparalleled rewards and benefits through our cross-brand loyalty program, underscoring our commitment to delivering outstanding value and service."
In fall 2023, Williams-Sonoma connected in-house-developed solutions with Salesforce technology, including Marketing Cloud, to holistically understand its customers, including those who shop multiple banners, and improve consumer engagement with features such as targeted personalization.
[READ MORE: Williams-Sonoma obtains full view of customers across banners]
More about The Key Rewards
The loyalty program offers up to 2% back in rewards across Rejuvenation, Williams Sonoma, Williams Sonoma Home, West Elm, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen and Mark & Graham on both online and in-store purchases.
The Key Rewards also offers a credit card which offers 10% unlimited rewards for online and in-store purchases at all participating Williams-Sonoma banners, including Rejuvenation, along with other perks and benefits.
"The Key Rewards program allows us to reward our loyal customers and encourages them to shop across our dynamic brand portfolio," said Laura Alber, president and CEO of Williams-Sonoma, Inc. "By adding Rejuvenation to The Key Rewards, we are able to further enhance the value of the compelling rewards that we currently offer our loyalty program members."
Rejuvenation was founded in 1977 in Portland, Ore. as an architectural salvage, lighting, and hardware restoration shop. Today, the company provides a range of home and home improvement items with complimentary in-home, in-store, or virtual design consultations. Rejuvenation sells products on its e-commerce site and its 12 retail stores in Portland, Seattle, Los Angeles, Berkeley, San Diego, Atlanta, Chicago, New York City, Houston, Costa Mesa, Calif., Edina, Minn. and Cary, N.C.
Based in San Francisco, Williams-Sonoma Inc. operates under the banners of Pottery Barn, Williams Sonoma, West Elm, Pottery Barn Kids, Pottery Barn Teen, Williams Sonoma Home, Mark and Graham, GreenRow and Rejuvenation.
