Whole Foods Market launches food waste initiative with Too Good To Go
Whole Foods Market is rolling out a new partnership to reduce food waste at its stores while helping customers save.
The natural and organic grocer is teaming up with Too Good To Go to launch a nationwide initiative to save good food from going to waste. Customers are now able to purchase "Surprise Bags" of surplus food items from over 450 Whole Foods Market stores across the United States through the Too Good To Go app.
"We are thrilled to be part of the Too Good To Go community," said Caitlin Leibert, VP of sustainability at Whole Foods Market. "As part of our purpose to nourish people and the planet, we continue to invest in new and innovative ways to keep unsold food out of our landfills and empower our customers to make environmentally conscious choices. We’re proud of the work we’ve done – just last year we donated nearly 34 million pounds of food to food programs across the country – but are so excited to expand that work with the help of Too Good To Go."
Customers will choose between prepared foods Surprise Bags, containing soups and ready-to-eat meals, priced at $9.99 for a $30 value, and bakery Surprise Bags featuring breads, muffins, scones and cookies, priced at $6.99 for a $21 value. The new initiative helps advance Whole Foods Market's commitment of cutting food waste in half by 2030.
“We are excited to join forces with Whole Foods Market, a company known for its dedication to quality and one that shares our passion for sustainability,” said Chris MacAulay, VP of operations, North America, Too Good To Go. “A significant milestone, this collaboration allows us to give millions of consumers across the country a simple way to join the fight against food waste.”
Whole Foods Market currently has more than 530 stores in the U.S., U.K. and Canada with more than 75 stores in development.
Too Good To Go operates the world's largest marketplace for surplus food, with 95 million registered users and 160,000 active partners across 17 countries in Europe and North America.
