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Unlocking Analytics in the Grocery Channel: How to Connect Data to Decisions and Reconnect with Consumers

Chain Store Age recently conducted a survey of leading grocery executives to find out how the industry perceives analytics and how they are using analytics models in key operational areas such as forecasting, price optimization, space planning, and customer marketing.

While some retailers focus on the promise of the Store of Tomorrow, others are using leading-edge technologies to deliver the Store of Today — offering unparalleled customer experience that drives satisfaction, traffic, frequency of visits, and sales. How do they do it?

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