White Castle teams with Uber for in-app delivery
White Castle is expanding its delivery service in partnership with the white label delivery service of Uber.
The fast-food hamburger chain is now providing delivery as an option within its White Castle app. With this update to its proprietary app rolled out in all of its restaurant markets, White Castle no longer relies solely on a third-party app to provide delivery service.
In-app delivery allows customers to pay the same price for their meal as if they were visiting a White Castle restaurant location, with $4.99 flat delivery fee and no other hidden or additional fees.
White Castle is providing this new service in a partnership with Uber Direct, Uber's white-label delivery platform, and is available now to all users of the White Castle app. Customers can order delivery directly from a White Castle brick-and-mortar location within a five-mile radius of a White Castle store serviced by Uber Direct.
The app uses Uber technology to connect each order with a driver or courier. With the addition of delivery, the White Castle app also features:
- Complete menu.
- Store locator.
- Order customization.
- On-the-go ordering.
- The ability to save favorite meals.
- App-only menu items and offers.
- Exclusive access to Craver Nation loyalty program offers and deals.
"The White Castle app has delivered cravings and savings for customers since it first launched," said Jamie Richardson, VP at White Castle. "The addition of delivery in the app truly makes this a one-stop shop for anyone looking to satisfy their hankering for that one-of-a-kind taste of White Castle.
"The only thing missing from the in-app delivery experience is hearing the sizzle of the onions and smelling the burgers on the griddle," said Richardson. "Sliders, sides and every menu item are available, all day long for delivery, with just a few taps of the app."
"Uber is constantly innovating to make it easier for restaurants to meet their customers where they are," said Bernie Huddlestun, head of Uber Direct in the United States. "We are excited to team up with White Castle to power on-demand delivery straight from their White Castle app."
White Castle, America's first fast-food hamburger chain, opened in 1921. Based in Columbus, Ohio, the family-owned business owns and operates more than 350 restaurants as well as a retail division providing frozen hamburgers in retail stores nationwide.