Weis Markets unifies e-commerce platform with stores
Weis Markets Inc. is creating a shopping environment featuring unified commerce, loyalty and promotions; as well as frictionless produce recognition.
The mid-Atlantic grocer is adopting the Toshiba Elera commerce platform to create a unified customer experience across its e-commerce site, 197 brick-and-mortar stores with more than 2,500 retail checkout touchpoints, and mobile commerce.
According to Weis, it selected the Toshiba Elera platform, implemented with assistance from Toshiba partner Pomeroy IT Solutions, because the technology will facilitate the unifying of its overall shopping experience with e-commerce integrations, loyalty, promotions, and various in-store touchpoints. All of these enterprise touchpoints also tie seamlessly to the company's existing POS hardware infrastructure, without disruption.
In addition, Weis now has a platform to develop, iterate, and scale new applications and services across all enterprise touchpoints and devices. The grocer will also obtain big data-based actionable insights related to store performance and customer behavior.
“We’ve selected the Elera platform to efficiently enhance our overall customer experience because it supports scalability in deploying customer-focused solutions,” said Greg Zeh, Weis Markets CIO/senior VP. “That’s important when you consider point-of-sale is a crucial customer touch point and one that is the key to offering a strong customer experience.”
"This adoption is an important step for Weis Markets and the grocery industry's reinvention toward a unified shopping experience powering a retailer's e-commerce site and their physical stores. Retailers like Weis Markets are working to adapt and reimagine their retail environment to deliver engaging shopping experiences," said Bill Campbell, senior VP head of global sales at Toshiba Global Commerce Solutions. "Elera enables a 'buy anywhere, pick up anywhere, return anywhere' solution, meeting the ever-evolving expectations of consumers. The platform supports retail self-enablement, a capability which allows retailers to readily adapt to changes at the ‘speed of business’ and meets the customers' return on investment goals."
Weis Markets applies AI to pricing
Weis has also been supporting strategic pricing and promotional decisions with Nielsen Retail Pricing Analytics, an end-to-end pricing and promotion application. The application integrates Nielsen’s price intelligence data, built on the company’s POS data, with machine learning algorithms designed to help retailers create, manage and improve pricing and promotion strategies.
Gaining access to the solution through an interactive cloud-based interface, Weis Markets obtains detailed, intuitive summaries of the impact of implemented pricing changes by overall category, as well as item performance detail, to better understand margin impact. Using embedded AI dashboards, the retailer mines billions of data points to identify logical price changes for ongoing execution.
From a single portal, Weis Markets can also track and segment competitive price tracking by market, define key value items (KVIs) for price adjustment opportunities, implement and manage in-market execution, and quantify ROI from everyday price changes and promotions.
Founded in 1912, Weis Markets, Inc. is a Mid-Atlantic food retailer operating 197 stores in Pennsylvania, Maryland, Delaware, New Jersey, New York, West Virginia and Virginia.