Weis Markets expands tech partnership for category insights
East Coast grocer Weis Markets is deploying a new AI software to better gain access to customer analytics.
Through its existing partnership with SymphonyAI, which launched in 2018, Weis Markets will deploy CINDE AI to develop “prescriptive insights that uncover opportunities and actions to engage customers and accelerate growth.”
When the project is complete, the Weis Markets category management team will have an integrated, category-wide view with AI-based insights. Using CINDE AI, category managers can discern customer behaviors and interpret the drivers of performance company-wide down to specific stores, while also providing insights into opportunities for growing customer loyalty.
“We are pleased to expand our partnership with SymphonyAI,” said Bob Gleeson, Weis Markets’ senior VP of merchandising and marketing. “We expect CINDE AI to offer our category management teams a single information source based on shopper insights that will help them offer customers the selection and value they want while meeting our business goals.”
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In addition, Weis Markets says CINDE AI will enable more strategic collaboration with the grocer’s CPG suppliers to make informed, AI-based decisions to optimize category performance.
“The selection of CINDE AI by Weis showcases our commitment to delivering AI-driven prescriptive insights to enhance shopper engagement, drive sales and achieve Weis’ business objectives,” said Manish Choudhary, president of the SymphonyAI retail-CPG division. “Our continuous innovation in AI is reshaping the landscape of enterprise SaaS, ensuring our clients stay at the forefront of technological advancements.”
Founded in 1912, Weis Markets operates 197 stores in Pennsylvania, Maryland, Delaware, New Jersey, New York, West Virginia and Virginia.
