Walmart is setting up shop in the great outdoors.
The retail giant is partnering with health-and-wellness hospitality company Getaway to help make enjoying nature more convenient for travelers. As part of the alliance, Walmart will open mini-retail “experiences” at select Getaway destinations.
Getaway offers guests Wi-Fi-free stays in nature at its camp site-styled Outposts, which are located less than a two-hour drive from major cities across the country. Guests can choose from fully-outfitted small cabins to fully-pitched tents, renting by the night.
“The General Store by Walmart” will make its debut in August, at Getaway Hill Country, in Wimberly, Texas, with additional locations to open by the end of the year. (See locations at end of article.)
The General Store will include seasonal products that are sourced from Walmart and curated by Getaway. The featured items may include hiking gear, and leisure activities and equipment such as FujiFilm cameras, Lodge Cast Iron Skillets, Pendleton Outdoor Blankets and Burt’s Bees lip balms to name a few. (For the next six months, at the time of check-in, guests will also receive Welcome Kits, which will include ingredients to make the iconic camping treat: s’mores.)
The General Store will also feature goods from small local businesses, furthering Getaway and Walmart’s commitment to supporting local communities, the retailer said. The items on sale at the General Store will also be available on Walmart.com via a dedicated Getaway shopping page for travelers to shop in advance of their visit.
In addition, Getaway guests who visit any Outpost during the next year will also receive a complimentary trail of Walmart’s membership program, Walmart+.
“Walmart’s partnership with Getaway furthers our mission to help people live better no matter where they are,” said Casey Schlaybaugh, VP, brand marketing, Walmart U.S. “We are going beyond just saving people money by enabling guests to maximize Getaway’s experience and empowering them to spend more quality time with those who matter most.”
Walmart is Getaway’s first official retail partner.
“At Getaway, our mission is to help people disconnect and spend time in nature,” said Carlos Becil, chief experience officer at Getaway. “In partnering with Walmart, we are able to amplify our efforts to a larger audience and provide our guests with more free time, helping them prepare for their stays and enjoy the comforts of nature once they arrive.”
General Store locations
The first General Store will open in August at Getay Hill Country in Wimberly, Texas.
Additional retail General Stores will open through the end of the year at:
- Machimoodus in Moodus, Conn.;
- Getaway Big Bear in Running Springs, Calif.;
- Getaway Western Catskills in Roscoe, N.Y.; and
- Getaway Ozark Highlands in Osceola, Mo.
The General Store will also feature quality goods from small businesses within the community, furthering Getaway and Walmart’s commitment to supporting local communities. The first General Store will open this August at Getaway Hill Country in Wimberly, Texas, located near Austin and San Antonio. Additional retail General Stores will open through the end of the year at Machimoodus in Moodus, Connecticut; Getaway Big Bear in Running Springs, California; Getaway Western Catskills in Roscoe, New York; and Getaway Ozark Highlands in Osceola, Missouri.