Walmart to launch co-branded Medicare offering with Scan Health Plan
Walmart is expanding its involvement in administering Medicare plans.
The discount giant is collaborating with not-for-profit Medicare provider Scan Health Plan to offer a co-branded Medicare Advantage plan in two unidentified states, which is expected to be available to more than two million Medicare enrollees.
As part of the collaboration, and Walmart and Scan will connect their co-branded Medicare Advantage offering more closely with Walmart’s health and wellness products and services, as well as the retailer’s technology capabilities. Pending regulatory review and approval, the plan may provide pharmacy and vision services, and food and over-the-counter (OTC) benefits.
Walmart will integrate the plan with Everyday Health Signals, a proprietary artificial intelligence platform designed to support day-to-day decisions for better health and wellbeing by utilizing real-time retail insights and targeted benefit delivery. The retailer also recently extended the offering to eligible Medicare Advantage and Medicaid members who opt in via Soda Health, as well as to NationsBenefits members.
[READ MORE: Walmart combines its AI health platform with NationsBenefits services]
“Walmart has been helping customers navigate Medicare choices for more than a decade,” said Pravene Nath, M.D., group director for consumer health and data solutions at Walmart U.S. “Combined with Walmart’s breadth across food, pharmacy, vision and other health and wellness services, and Scan’s deep Medicare expertise, we can create a more connected experience that helps older adults take action on their health goals as part of their everyday routines.”
The partnership combines Walmart Insurance Services, which launched in 2020 as Walmart’s licensed insurance agency, with Scan’s Medicare services. Costco also recently began collaborating with Scan Health Plan to launch a suite of senior-focused insurance products over the coming years, marking the warehouse club retailer’s first comprehensive partnership with a Medicare plan.
“At Scan, we believe healthcare is better when it is personalized to the individual, and when members choose to opt in, data can help us deliver a more relevant experience tailored to their needs,” said Zack Myers, national general manager of Scan Health Plan. “By combining Walmart’s technology capabilities and consumer retail expertise with Scan’s Medicare product experience, we have an opportunity to develop products that translate those insights into meaningful support that helps members make more informed choices about their health and well-being.”
Headquartered in Bentonville, Ark., Walmart Inc. operates more than 10,900 stores and numerous e-commerce websites in 19 countries.
